Dan Ansell

Mack Weldon

AIRKNITx Cotton Launch

An integrated omnichannel campaign introducing Mack Weldon's all-new cotton AIRKNITx — the brand's first-ever OOH launch, anchored in the idea of being 'breathable by nature'.

Brand Product Launch Integrated Campaign

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Mack Weldon

Comfortable Anywhere

Brand and communications strategy for Mack Weldon, positioning a versatile clothing line across integrated digital campaigns.

Brand Strategy Digital Content

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Apple

Holiday Campaign — 'Misunderstood'

An Emmy-winning holiday commercial reframing technology's relationship with human connection — a teenager's apparent distraction revealed as capturing intimate family moments.

Brand Campaign Integrated Holiday

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Nike

NBA Connected Jersey

Turned the NBA jersey into a personalised digital portal giving fans access to highlights, exclusive merch, and curated content — featured in Business of Fashion.

Product Strategy Brand Partnership Fan Engagement

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Moncler

MondoGenius

Integrated campaign announcing a multi-continental creative showcase with ten visionaries across 30+ platforms — reaching 2.3 billion people and setting brand records in China.

Integrated Campaign Brand Strategy Social Media

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Volvo

Brand Experience Vision

A strategic vision reimagining Volvo's US customer experience, anchored in five pillars addressing endemic mistrust across the automotive purchase journey.

Brand Strategy Customer Experience Research

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Converse

Chuck Taylor Awareness Campaign

Rebuilt brand connection with US teens by positioning Chucks as the perfect vehicle for self-expression — generating 4+ million YouTube views within the first week.

Brand Campaign Social Media Youth Marketing

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Nike

Chelsea Connected Jersey

A connected jersey experience enabling teenage Chelsea FC fans to collaborate with Nike designers in creating a new club jersey, building creative expression and club passion.

Product Innovation Brand Partnership Youth Marketing

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Apple

Holiday Campaign — 'The Song'

Repositioned Apple around emotional connection at the holidays with a new T Bone Burnett Gershwin recording — later spawning Apple's first Chinese New Year adaptation.

Brand Strategy Holiday Campaign International

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Nike

The Foundry — Strategy & Consulting

An ongoing inspiration franchise for Nike's team, curating key innovations, consumer trends, and emerging technologies through bespoke workshops and a custom app.

Strategy Consulting Innovation

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Apple

MacBook Air — 'Stickers'

Celebrated the MacBook Air as 'the most loved laptop in the world' through authentic personalisation stories, paired with an exclusive unreleased Hudson Mohawke track.

Brand Campaign Product Advertising Digital

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Apple

iPad Outdoor

Addressed iPad's declining US momentum by showcasing its unrivalled app ecosystem through contextually relevant, visually disruptive billboard placements worldwide.

Brand Campaign OOH Product

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The Grammys

The Grammy Awards

Campaign celebrating 'The Grammy Effect' — positioning the show's cultural impact beyond music across TV, outdoor, print, social, and event collateral.

Brand Campaign Integrated OOH

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Apple

iPad European Launch

Launched iPad across European markets by partnering with iconic regional brands and celebrating culturally specific use cases to overcome consumer skepticism about a new device.

Brand Strategy Product Launch International

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Volvo

Google Lens Experience

Partnered with Google and The NYT Magazine to introduce the XC40 Recharge EV via a Google Lens-enabled print ad — named most engaging content in the magazine.

Brand Strategy AR Experience Product Launch

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