Dan is a brand marketing and creative leader. He has 18 years experience in brand marketing rooted in insightful strategic and creative thinking that leads to proven business impact. His experience ranges from global brands like Apple and Nike to disruptive DTC startups like Mack Weldon. He currently leads all Brand marketing for Mack Weldon, where he was the first brand hire, tasked with establishing a new brand positioning and vision, setting a new foundation for brand-centric growth. He built the team, processes, creative vision and channel-specific strategy to propel the brand forward, expanding into new channels and leading to improved brand awareness outperforming key competitors.
Prior to his role at Mack Weldon, Dan was a Strategy Director at AKQA, a creative company at the intersection of imagination and technology, where he led projects with Nike and Volvo. For Nike, he partnered with the Digital Product team to launch Nike's first ever connected jerseys for the NBA and Chelsea FC. He also led a multi-year brand transformation for Volvo, creating a new vision for how the brand experience should serve new consumers.
Earlier in his career at Media Arts Lab, Dan worked closely with Apple for several years, firstly in Europe where he led the strategy launching iPhone in multiple European markets, before successfully launching iPad across Europe. He moved to Media Arts Lab in Los Angeles to continue working with Apple in a global capacity, leading brand and campaign strategy projects including the Emmy award-winning Misunderstood brand campaign.
Dan's broad interests in sports and culture are also reflected in the consulting roles he has held. As an avid tennis player and fan, he has partnered with Racquet magazine on a series of pitches and audience expansion projects. He has also consulted on brand positioning for (re)boot futbol, an upcycling system for sports clubs, connecting the world of sports, fashion, and circular design.
Dan is available for select advisory and consulting engagements.
