Apple, MacBook Air, 'Stickers'

CELEBRATING THE MOST LOVED LAPTOP IN THE WORLD…

In a world where mobile is growing in usage, and more and more competitors took direct aim at Apple and its range of Macs, Apple wanted to reassert its position in the market, drawing attention to MacBook Air, Apple’s most loved laptop.

The insight:

Macs are the only computers people actually care enough about to make them their own.

The idea:

A perfectly simple illustration of the love every user has for the MacBook Air: every sticker featured in the ad was real. Set to an unreleased track from Hudson Mohawke, this was a pure celebration of the love.

A custom page on apple.com allowed you to interact with the stickers, finding out more about them and dive deeper into the stories.