I draw insight from businesses, people, and culture, to help brands tell stories and solve problems creatively.
Dan is a Creative Strategy Director based in New York. He has over twelve years' experience helping global brands to connect with audiences through brand marketing, digital products, and experiences, with a particular focus on consumer technology, sports, fashion/apparel and entertainment. He currently leads Brand and Communications Strategy for Mack Weldon, a clothing brand that offers a Daily Wear System to bring certainty to the modern man.
Dan enjoys life in New York and its abundance of art and culture, and relative proximity to Europe following six years on the West Coast: firstly in Los Angeles as a Brand Strategist at Media Arts Lab leading strategy for Apple, from iPad brand advertising to launching Apple Watch internationally. Dan then spent nearly three years in Portland, Oregon, where he joined AKQA as a Senior Strategist leading digital brand projects for Nike, working in close collaboration with North America Digital Brand team and category teams such as Running, Basketball, and Sportswear. Following his stint in Portland, Dan relocated to AKQA New York where he led strategy for a range of clients including Nike, Volvo, and Converse, with projects covering brand strategy, creative brand development, research and consulting, product development, and communications strategy, working closely with global leadership across the brands he partnered with. He served as a leader in the Strategy team, helping define the vision, manage and grow the department.
His approach to strategy is informed by some of his earliest experiences working with Apple, where successful advertising hinged on powerful and simple storytelling. Even though the ways audiences can interact with a brand continue to increase exponentially, the importance of deeply understanding why a company or product exists, and asking why people will engage with it and care about it, drives his interest in developing ideas that will have a positive impact.
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